B2C is a business who solely sells products or services to its customers. One of the challenges b2b companies face when advertising is trying to separate from the B2C (Business to Consumer) model and advertise to the correct audience. This concept might sound simple in theory, but it’s usually very difficult to execute. Once a company known what business sector it wants to market to the next step would be rolling out an effective marketing strategy. These businesses usually try to market to other business sectors who can benefit from their product or service. The main thing that all these businesses have in common is that their business model involves catering to the needs of other businesses. A few examples of businesses that fall under the b2b category are marketing agencies, manufactures, managed IT and engineering firms. B2B marketing is when a business markets a certain product or service with the intent of fulfilling the needs of another business while trying to complete a sale.
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